Using Critical Digital Literacy Skills to Evaluate Online Information Related to the Internet Safety Topic of Digital Marketing

Using Critical Digital Literacy Skills to Evaluate Online Information Related to the Internet Safety Topic of Digital Marketing 

This week I’ve been putting my critical digital literacy skills to use by searching for information about an internet safety issue: Digital Marketing 

I have been looking at some risks of artificial intelligence in digital marketing, which basically reflect how digital marketing has been artificialized – how people’s creations are faded away in online advertising. 

Source: Digital Marketing Institute (2016). The Evolution of Digital Marketing: 30 Years in the Past & Future. BPP Education Group. 

The Evolution of Digital Marketing: 30 Years in the Past & Future | Digital Marketing Institute 

What is AI in Digital Marketing? 

Ultimately, this concept is understood by taking advantage of Artificial Intelligence to hasten the marketing process. AI mainly appears in these processes: collecting data, data analysis, social media monitoring, and video making. 

The main target of using AI is to approach customers, restructure and heighten marketing campaigns, as well as minimize human errors. 

Why using AI in Digital Marketing is an issue? 

According to Forbes (2024), overusing Artificial Intelligence in Digital Marketing has a range of causes, including not only intellectual property and patent violations but also the loss of brand trademarks. In the same source, Forbes also highlights the magnitude of this problem by mentioning a range of consequences, such as subsequent saturation, human monitoring, legal patents, personal trademarks, authenticity, misalignments and inaccuracies, derry, manipulative broad spectrum, brand voices and human creativity. 

source 

Who is affected? 

source

How does the issue happen?

To have a deep understanding of how AI can make people lose jobs, let’s get to know how people work and how AI works, as well as how they target customers

People: 

AI:

 Causes

Do you like being followed and accessed when using digital platforms as a customer?

Do you like wasting 4 years at the university with a huge amount of knowledge and then being unemployed or fired?

The Domino effect in the Future 

Elon Musk predicts that “computers, intelligent machines, and robots seem like the workforce of the future.” 

The article that I choose 

11 Risks To Using AI In Marketing (And How To Mitigate Them) (forbes.com) 

The video below shows me evaluating my article with the CRAAP method

Why I choose this method to evaluate